I just answered a telephone call from a very nice nurse who inquired about the Professional Legal Nurse Consultant Certification Course that's upcoming in Atlanta on March 26 & 27. Her question is one that others may have.
Q: Hi. I've been a nurse for three years and just became a Nurse Practitioner. Would I be a good fit with being a Professional Legal Nurse Consultant?
A: Yes, you would bring to the table another aspect of nursing. Being a nurse is essential, but you also have still another knowledge base. While additional degrees are not required to be a successful PLNC, it could enhance your abilities. Combining nursing and the law is a beautiful blend and one that is a must in today's lawsuit-prone society.
Thank you for this question and keep your questions flowing.
Tuesday, February 22, 2011
Wednesday, February 2, 2011
Your Professional Legal Nurse Consultant Marketing Materials Are Key: Getting Attorneys Attention
How you present yourself in your marketing materials is key to opening doors. Is your brochure easy-to-read yet colorful enough to entice attorneys to open it? Does your business card reflect the PLNC services you offer? Is your letterhead pleasing to the eye? Consider these suggestions:
1. Trifold brochure colorful and interesting: Your brochure should be no larger than a trifold on 8 1/2 x 11 size stock. Make it colorful, yet simple to read. Be absolutely sure you include all your contact information. You never know how an attorney will want to contact you.
2. Use both sides of your business card: If you have a logo, include it. List your PLNC services on the reverse side in bullet points or include something of interest on that side. Your goal - for attorneys to keep your business card.
3. Letterhead and envelopes match: You want brand recognition. Use the same font on your letterhead and envelopes. Careful on your color selection so that the text is readable.
Lots to think about, but easy to accomplish. Get the Jurex Marketing Pack and let us do the work for you. The Jurex Marketing Pack includes:
250 Color Brochures
250 Sheets of Letterhead
250 Envelopes
500 Business Cards
Marketing yourself is fun. Especially, when you have the marketing materials to back you up.
1. Trifold brochure colorful and interesting: Your brochure should be no larger than a trifold on 8 1/2 x 11 size stock. Make it colorful, yet simple to read. Be absolutely sure you include all your contact information. You never know how an attorney will want to contact you.
2. Use both sides of your business card: If you have a logo, include it. List your PLNC services on the reverse side in bullet points or include something of interest on that side. Your goal - for attorneys to keep your business card.
3. Letterhead and envelopes match: You want brand recognition. Use the same font on your letterhead and envelopes. Careful on your color selection so that the text is readable.
Lots to think about, but easy to accomplish. Get the Jurex Marketing Pack and let us do the work for you. The Jurex Marketing Pack includes:
250 Color Brochures
250 Sheets of Letterhead
250 Envelopes
500 Business Cards
Marketing yourself is fun. Especially, when you have the marketing materials to back you up.
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