How you present yourself in your marketing materials is key to opening doors. Is your brochure easy-to-read yet colorful enough to entice attorneys to open it? Does your business card reflect the PLNC services you offer? Is your letterhead pleasing to the eye? Consider these suggestions:
1. Trifold brochure colorful and interesting: Your brochure should be no larger than a trifold on 8 1/2 x 11 size stock. Make it colorful, yet simple to read. Be absolutely sure you include all your contact information. You never know how an attorney will want to contact you.
2. Use both sides of your business card: If you have a logo, include it. List your PLNC services on the reverse side in bullet points or include something of interest on that side. Your goal - for attorneys to keep your business card.
3. Letterhead and envelopes match: You want brand recognition. Use the same font on your letterhead and envelopes. Careful on your color selection so that the text is readable.
Lots to think about, but easy to accomplish. Get the Jurex Marketing Pack and let us do the work for you. The Jurex Marketing Pack includes:
250 Color Brochures
250 Sheets of Letterhead
250 Envelopes
500 Business Cards
Marketing yourself is fun. Especially, when you have the marketing materials to back you up.
Wednesday, February 2, 2011
Saturday, January 1, 2011
New Years Resolution Number One - Become a Successful Professional Legal Nurse Consultant
What does it take to become a successful Professional Legal Nurse Consultant (PLNC)? A little determination, some drive and a few tools. We'll help you with these.
Let's start with determination. Make this the time you get your career in gear. Not PLNC certified yet? Then get certified. No excuses. There are four ways to get certified as a PLNC: Live Course, Video Course, Audio Course or E-Course. And, there are four live Spring 2011 courses - Atlanta, Nashville, Cincinnati and Chicago. Already PLNC certified? Register for the Unlimited Mentoring Program where you can get help with your questions.
Put some drive into the equation. Do something. Get a 2011 calendar and write down/enter what you're going to do first. For example, if your'e already PLNC certified, you're going to post your Profile Listing on the Jurex Expert Directory. Not PLNC certified, you're going to register for a live course and get $50 off for early registration, PLUS until Jan. 15 we are giving a New Year's discount of an additional $20 off. So, you're saving $70.
A few tools are all you need now. 1. Read, or reread, the PLNC textbook. It's written in an easy-to-understand manner and contains lots of helpful information and tidbits. 2. Take a Jurex e-course. For example, take the e-course "PLNC Practice Basics" or "Practical Technological Solutions". 3. Vow that you're going to do one thing this month to further your Professional Legal Nurse Consultant career.
Go on and take one step. We're here to help you.
Let's start with determination. Make this the time you get your career in gear. Not PLNC certified yet? Then get certified. No excuses. There are four ways to get certified as a PLNC: Live Course, Video Course, Audio Course or E-Course. And, there are four live Spring 2011 courses - Atlanta, Nashville, Cincinnati and Chicago. Already PLNC certified? Register for the Unlimited Mentoring Program where you can get help with your questions.
Put some drive into the equation. Do something. Get a 2011 calendar and write down/enter what you're going to do first. For example, if your'e already PLNC certified, you're going to post your Profile Listing on the Jurex Expert Directory. Not PLNC certified, you're going to register for a live course and get $50 off for early registration, PLUS until Jan. 15 we are giving a New Year's discount of an additional $20 off. So, you're saving $70.
A few tools are all you need now. 1. Read, or reread, the PLNC textbook. It's written in an easy-to-understand manner and contains lots of helpful information and tidbits. 2. Take a Jurex e-course. For example, take the e-course "PLNC Practice Basics" or "Practical Technological Solutions". 3. Vow that you're going to do one thing this month to further your Professional Legal Nurse Consultant career.
Go on and take one step. We're here to help you.
Tuesday, December 7, 2010
Give Yourself A Gift -- of Further Education: Combine Nursing and the Law
While you're going shopping for holiday gifts, give yourself a present. You deserve something, too. What is it? The gift of further education that will open doors previously closed. Any nurse can get certified in two days to be a Professional Legal Nurse Consultant (PLNC).
Over one weekend, Saturday & Sunday from 8 a.m. to 5:30 p.m., you will get the education you need to be a PLNC. (If you're already a PLNC, refer a friend and you will get a present too - $100 off any Jurex product or service with no expiration date.)
Back to you, in two days you will get 15 accredited contact hours and a one year profile listing on the Jurex Expert Directory where attorneys can find you. You will also get a beautiful PLNC certificate that is frameable. Go to www.jurexnurse.com to find out more.
There are four formats to obtain your PLNC certification:
Atlanta, GA: March 26 & 27
Nashville, TN: April 9 & 10
Cincinnati, OH: April 30 & May 1
Chicago, IL: June 4 & 5
Register NOW and save $50 on any PLNC Live Course!
www.jurexnurse.com
Remember, this gift of education is for you. Happy Holidays from us at Jurex.
Over one weekend, Saturday & Sunday from 8 a.m. to 5:30 p.m., you will get the education you need to be a PLNC. (If you're already a PLNC, refer a friend and you will get a present too - $100 off any Jurex product or service with no expiration date.)
Back to you, in two days you will get 15 accredited contact hours and a one year profile listing on the Jurex Expert Directory where attorneys can find you. You will also get a beautiful PLNC certificate that is frameable. Go to www.jurexnurse.com to find out more.
There are four formats to obtain your PLNC certification:
- Live
- Video
- Audio
- E-Course
Atlanta, GA: March 26 & 27
Nashville, TN: April 9 & 10
Cincinnati, OH: April 30 & May 1
Chicago, IL: June 4 & 5
Register NOW and save $50 on any PLNC Live Course!
www.jurexnurse.com
Remember, this gift of education is for you. Happy Holidays from us at Jurex.
Tuesday, November 2, 2010
Reduce Your Nursing Liability: Ten Ways To Avoid Getting Sued
As a special way of helping you reduce your nursing liability exposure, during this Thanksgiving season we have discounted our newest book Ten Ways To Avoid Getting Sued: What Every Nurse Needs To Know. (Reg. $9.95 now $7.95 until Thanksgiving only. Use coupon code: Thanksgiving 2010). A must-read short book. Only 47 pages.
Here are three bullet points excerpted from Ten Ways To Avoid Getting Sued: What Every Nurse Needs To Know book:
1. Be Nice To All Patients: First and foremost remember this: Patients who like you tend not to sue you. This means to be nice to the patients, even if you don't like them. It is, after all, up to the patient to decide whether or not to sue you.
2. Leave A Paper Trail: One of the most vital components of good nursing care is proper documentation. This practice of thoroughly and completely recoding each interaction with your patients is made even more important when you consider the possibility of legal action against you.
3. Follow The Standard of Care: As a nurse, you know that knowing and following the prescribed standard of care is essential to being a good and safe health care provider. But additionally, following the rules, regulations and guidelines set forth will help reduce the likelihood of getting sued.
This book makes a wonderful gift for any nurse. Take advantage of the ten tools contained in the book and be sure to help other nurses during this time of Thanksgiving.
Here are three bullet points excerpted from Ten Ways To Avoid Getting Sued: What Every Nurse Needs To Know book:
1. Be Nice To All Patients: First and foremost remember this: Patients who like you tend not to sue you. This means to be nice to the patients, even if you don't like them. It is, after all, up to the patient to decide whether or not to sue you.
2. Leave A Paper Trail: One of the most vital components of good nursing care is proper documentation. This practice of thoroughly and completely recoding each interaction with your patients is made even more important when you consider the possibility of legal action against you.
3. Follow The Standard of Care: As a nurse, you know that knowing and following the prescribed standard of care is essential to being a good and safe health care provider. But additionally, following the rules, regulations and guidelines set forth will help reduce the likelihood of getting sued.
This book makes a wonderful gift for any nurse. Take advantage of the ten tools contained in the book and be sure to help other nurses during this time of Thanksgiving.
Monday, August 30, 2010
Brush Up On Your Testifying Skills - Earn Even More Money
A great way to earn even more money as a Professional Legal Nurse Consultant is to testify in cases. True enough, there are lots of cases to review, but testifying can open up more doors for you. Not only do you broaden your horizons, you can earn even more by testifying. Consider the following when deciding whether or not to try your hand at testifying:
1. Time factor. Do you have the time to prepare to testify? Then, do you have the time to actually testify? Money aside, you'll need several hours to prepare to testify and several more to give your deposition testimony. Since more cases settle than ever go to trial, the chances of actually testifying in court are small.
2. Credibility. You can enhance your credibility by testifying. You will draw upon your nursing skills and combine it with your legal knowledge. It's a perfect blend. You might even get more clients from giving a deposition. Remember, others could be in attendance at your deposition.
Then, of course, is the money. You can earn more by testifying, significantly more.
1. Time factor. Do you have the time to prepare to testify? Then, do you have the time to actually testify? Money aside, you'll need several hours to prepare to testify and several more to give your deposition testimony. Since more cases settle than ever go to trial, the chances of actually testifying in court are small.
2. Credibility. You can enhance your credibility by testifying. You will draw upon your nursing skills and combine it with your legal knowledge. It's a perfect blend. You might even get more clients from giving a deposition. Remember, others could be in attendance at your deposition.
Then, of course, is the money. You can earn more by testifying, significantly more.
Tuesday, August 3, 2010
Get Your Career in Gear
Now's the time to do something for yourself. Get your nursing career in gear by getting certified as a Professional Legal Nurse Consultant. First thing is first - get PLNC certified. Next, post your Profile Listing on the Jurex Expert Directory. Then, focus on all the beautiful PLNC services you can provide.
First: Get your Professional Legal Nurse Consultant (PLNC) certification one of four ways: Live Course, Video Course, Audio Course or E-Course.
Second: Go to www.jurexnurse.com and click on "Expert Directory" and scroll to "Nurse Login". Create your username and password and then simply complete the fields provided. Download a photograph of yourself, include your resume and, there you go, you're ready.
Third: Think of all the PLNC services you can easily provide. No sense recreating the wheel. Think of about these, for example: Review medical records, interpret medical records, assist in preparation of witnesses, deposition and/or trial preparation of witnesses, consider testifying in cases. The list goes on and on.
It's easy as 1-2-3. Now, take the first step.
First: Get your Professional Legal Nurse Consultant (PLNC) certification one of four ways: Live Course, Video Course, Audio Course or E-Course.
Second: Go to www.jurexnurse.com and click on "Expert Directory" and scroll to "Nurse Login". Create your username and password and then simply complete the fields provided. Download a photograph of yourself, include your resume and, there you go, you're ready.
Third: Think of all the PLNC services you can easily provide. No sense recreating the wheel. Think of about these, for example: Review medical records, interpret medical records, assist in preparation of witnesses, deposition and/or trial preparation of witnesses, consider testifying in cases. The list goes on and on.
It's easy as 1-2-3. Now, take the first step.
Thursday, July 1, 2010
Legal Nurse Consultants Need Business Cards
No matter whether you are a new or existing Professional Legal Nurse Consultant, you could benefit from a business card. Not just any business card, but a well-designed one. What makes your business card stand out from the others?
1. The format on the front side of the card. The number one problem with business cards is there's too much stuff on them. Keep it clean and simple. But, by all means, use color. Black and white business cards are a thing of the past. Just concentrate on not putting too much clutter on the front.
2. Your contact info is key. List your name with credentials and company name, all telephone numbers where you can be reached, address but you may want to only list your city and state for identify theft concerns, email address and website address if you have one. Company logo is optional, but you might want some kind of subtitle to let the reader know the type of company.
3. Use the reverse side of the card. Attorneys are more likely to keep your business card if you put something on the back that's noteworthy. How about a bulleted list of your nurse expert witness services? Give the card reader a reason to keep your card.
Readers usually expect your business card to be horizontal. While the vertical format is interesting, stick with the norm on this one.
Need help designing your business card? Get the Jurex Marketing Pack.
1. The format on the front side of the card. The number one problem with business cards is there's too much stuff on them. Keep it clean and simple. But, by all means, use color. Black and white business cards are a thing of the past. Just concentrate on not putting too much clutter on the front.
2. Your contact info is key. List your name with credentials and company name, all telephone numbers where you can be reached, address but you may want to only list your city and state for identify theft concerns, email address and website address if you have one. Company logo is optional, but you might want some kind of subtitle to let the reader know the type of company.
3. Use the reverse side of the card. Attorneys are more likely to keep your business card if you put something on the back that's noteworthy. How about a bulleted list of your nurse expert witness services? Give the card reader a reason to keep your card.
Readers usually expect your business card to be horizontal. While the vertical format is interesting, stick with the norm on this one.
Need help designing your business card? Get the Jurex Marketing Pack.
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